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Data security law in Mass.
to be plus for consumers and a business wake-up call

Rigorous requirements covering collection of employee and customer information will take effect early next year under a new state law designed to prevent breaches and protect the Massachusetts residents from identity theft. 
John Moynihan, a former state data security protection officer, told my networking group recently that fines under the law will run up to $5,000 per record for breaches. So the loss of 200 records equals $1 million in fines.

The law requires people and companies that collect and work with confidential data such as credit card info or Social Security numbers to have security plans in place, according to Moynihan. It covers every employee in a position to access data and places requirements for data protection and encryption not only on computers but on mobile devices....

(more)

Chucking old labels
as we embrace change

12/31/2008


Whether your enterprise is too small to have your own media shop or just needs a hand getting its message to stick, datzmedia will help make your mission matter.

In a culture whirling with spin and crawling with media consultants, it comes down to effective communication to convey the particular heartbeat of your business or non-profit organization. … what sets you apart. We'll give you more time to devote to the growth of your product, program or services, while we convey your benefits customers, clients or funding sources.

With datzmedia, you get passionate professionalism along with marketing communications and public relations know-how — infused and enthused with what you do. We put together your expertise and our own 25-plus years of professional experience creating sight, sound and compelling communications, using the media mix that makes the most sense for regional and Massachusetts clients' goals and budgets.

Custom-built solutions

Let's find your particular approach. Please look over the menu:

 Web design / website enhancement
 marketing communications
 graphic presentation
 copy writing
 editing
 publicity / public relations
 advertising placement

or combining some of these pieces into a marketing plan for your business or nonprofit.

We're here in Brimfield, Massachusetts, central to all of New England and especially the Worcester, Springfield and Hartford markets. We have clients across the country. We'd very much like the chance to consider your needs and assist you in cutting cleanly through all the noise.

Most sincerely,


Bob Datz
Principal
datzmedia


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